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ArticlesFebruary 1, 2005

How to Create a Profitable Rental Business Online

An independent RAC's Web site needs to be more than an order-taking system. The site needs to foster trust by directly addressing customer concerns and needs.

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ArticlesMarch 1, 2004

Fox Rent A Car An Independent for the Internet Age

Celebrating its 15th anniversary, Fox Rent A Car is using its prowess in information technology to expand its brand awareness.

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ArticlesFebruary 1, 2004

Strengthening Your Web Marketing Program

Research indicates online travel reservations are on the rise. A presence on the right search engines is key to directing qualified leads to your Website.

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ArticlesNovember 1, 2003

The Technology-Driven Web World Order

The Internet’s growing role as a core revenue channel, along with other advances in technology, creates growth opportunities for RACs bold enough to adapt quickly.

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ArticlesJuly 1, 2003

Miami Operator Unwittingly Infringes on Copyright

Miami Rent a Car is hit with a lawsuit after its Web designer picks up material from MetroGuide.com. The suit is settled quickly but not without consequences.

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