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Looking to the immediate and longer-term future, here are some insights from independent car rental operators and fleet experts on how to survive – and succeed – in the car rental market.
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Vehicle shortages, high prices hurt overall scores in the J.D. Power 2021 North America Rental Car Satisfaction Study. Enterprise Holdings’ brands take top three spots.
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The car rental industry has maintained the same satisfaction score it posted before Covid-19, according to the American Customer Satisfaction Index’s recent travel report.
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Car rental operators who take advantage of new opportunities to mitigate wait times, expand payment types, create mobile workflows, and harness data will have a better chance to prevail in the post-pandemic world.
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