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The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
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Avis Budget Group has entered an expanded, multi-year marketing agreement with Southwest Airlines, allowing the rental company to promote its brands to Southwest customers.
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In this first-of-its-kind partnership with Southwest Airlines, Zipcar will provide memberships to nearly 45,000 Southwest and AirTran employees, who will have access to car sharing in all Zipcar cities around the globe.
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