"Move Mee is to car rental what Uber was for taxis,” says founder and executive chairman Richard Lowden.
The expansion comes after the company announced last month that it had secured $300 million of funding from a recent Series D financing round.
A full security screen of every renter, $1 million insurance policy to cover each booking, real-time GPS tracking, and 24/7 customer support ensure that owners can confidently share their cars on the platform.
Virtuo, which offers new Mercedes A-Class and GLA models starting at 35 pounds ($45.72) a day, will have vehicles available in five locations throughout the city.
The platform gives fleet operators the capability to launch their own carsharing programs, capitalizing on the strength of their local expertise, while supporting leading-edge mobility use cases as they arise.
The Car Connectivity Consortium consists of over 70 companies in the car, tech, and communications industries.
Volvo Cars plans to become the first car manufacturer to offer vehicles without keys in 2017. This digital key technology can allow customers to unlock and lock doors and start the engine from their smartphone. Physical keys will continue to be offered if preferred.