A new app-based car rental service is launching in London. Virtuo, which offers new Mercedes A-Class and GLA models starting at 35 pounds ($45.72) a day, will have vehicles available in five locations throughout the city.
Through the app, users can book, locate, and unlock their vehicle. Vehicles need to be returned to a Virtuo parking space at one of the five pick-up locations.
Although the car rental service is app-based, there is a London-based support team for customer assistance.