Vehicles need to be returned to a Virtuo parking space at one of the five pick-up locations. - Photo via City and Color/Flickr. 

Vehicles need to be returned to a Virtuo parking space at one of the five pick-up locations.

Photo via City and Color/Flickr. 

A new app-based car rental service is launching in London. Virtuo, which offers new Mercedes A-Class and GLA models starting at 35 pounds ($45.72) a day, will have vehicles available in five locations throughout the city.

Through the app, users can book, locate, and unlock their vehicle. Vehicles need to be returned to a Virtuo parking space at one of the five pick-up locations.

Although the car rental service is app-based, there is a London-based support team for customer assistance.


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