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Avis Launches Pay-Per-Kilometer Brand in Italy

Initially launching at the Rome Fiumicino and Milan Malpensa airports this summer, Smile Rent allows its customers to access their rental vehicles via their phones, completely bypassing the rental desk.

Hertz Italy Adds Customized Fiat to Collection

Based on a vintage Fiat 500, adapted to become a playful, eco-friendly convertible, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.

Sixt's SmartStart Lets Customers Skip the Check-In Desk

Rolling out first in Italy at Milan’s Malpensa airport and Rome’s Roma Fiumicino, customers can exit their plane and go straight to the parking lot, where a Sixt representative will hand them the keys to their rental vehicle.

Hertz Italy Now Offering Maseratis

Sports cars enthusiasts renting with Hertz can experience Maserati's performance and class behind the wheel of the Ghibli, a sedan with a strong sport imprint that offers excellent dynamic qualities, and exudes Italian elegance.