Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.
A new survey analyzing the local car rental market reveals data on price elasticity, loyalty and the importance of good customer service. Are you gaining your fair share of this important revenue stream?
Vaggelis Vernadakis from Europeo Car Rentals in Crete, the largest of the Greek islands, talks in this web-exclusive about how customer retention has become increasingly important in the region’s down economy, and how finding those customers has shifted online.
The website, www.autorentalsummit.com, is the online resource center for the 2012 Auto Rental Summit, a gold-level training and education conference designed to improve customer service of car rental operations.
CarRental.com.au, a car rental comparison site, conducted a survey to learn more about the practices of major car rental companies.
In this web-exclusive Q&A with Mary Njema of Active Car Hire in Nairobi, Kenya, she explains how local rental demand has decreased as more Nairobi residents can afford car ownership. But through tourism and rentals by researchers, non-governmental organizations and the like, Active Car Hire has steadily increased to a fleet of 50 cars since starting in 2006.
The ‘Rolling Pride Rally’ thanks customers and employees for their business and contributions.
The ‘Hertz Path to Purchase Study’ assessed the online behavior of customers when making a purchase, and found that users who were involved in social conversations about the brand, its competitors, car rental and/or travel at the beginning of the purchase process were twice as likely to visit the Hertz website, among other behaviors.
Avis Budget recognized more than 500 ‘Customer Experience Owners’ in its organization.
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