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customer relationship

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

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What Local Car Rental Customers Want

A new survey analyzing the local car rental market reveals data on price elasticity, loyalty and the importance of good customer service. Are you gaining your fair share of this important revenue stream?

Auto Rental News Launches Auto Rental Summit Website

The website, www.autorentalsummit.com, is the online resource center for the 2012 Auto Rental Summit, a gold-level training and education conference designed to improve customer service of car rental operations.

Hertz Measures Influence of Social Media Usage on Rental Purchases

The ‘Hertz Path to Purchase Study’ assessed the online behavior of customers when making a purchase, and found that users who were involved in social conversations about the brand, its competitors, car rental and/or travel at the beginning of the purchase process were twice as likely to visit the Hertz website, among other behaviors.