:Dribe, one of Denmark’s leading car subscription services, has entered a franchise agreement with Greek car distributor Kosmocar.

The partnership marks the first milestone in :Dribe’s international expansion, driven by an ambition to fulfill a global demand for a strong, digitally driven concept for simple and flexible car access. :Dribe offers its services for private consumers and businesses.

Kosmocar will use :Dribe’s concept and digital platform that enables simple and intuitive management of car subscriptions, while short 30-day binding periods provide subscribers with great flexibility and freedom.

:Dribe also plans to enter franchise agreements in the U.K., France, Germany, and the Benelux Union of Belgium, the Netherlands, and Luxembourg. :Dribe is owned by Semler Group, one of the biggest players in the Danish automotive business.

“With this franchise agreement, we are taking a confident step towards meeting the evolving needs for simple, flexible, and sustainable mobility solutions,” said Yiannis Emirzas, CEO of Kosmocar, in a March 13 news release. “:Dribe offers us valuable knowhow in addition to a robust, highly advanced IT-platform and a plug-and-play model that is easy to implement.”

Jesper Hill-Kjærsgaard, CEO of :Dribe, added, “We see a substantial, unrecognized potential in Greece, where we have a competitive edge in having built a powerful digital platform that allows for efficient administration of an extensive fleet of vehicles.”