Screenshot courtesy of Sixt. An example of what the landing page looked like after students would click on the anonymous post from Spotted Facebook pages.

Screenshot courtesy of Sixt. An example of what the landing page looked like after students would click on the anonymous post from Spotted Facebook pages.

Sixt launched a one-week Facebook campaign in Germany to recruit students at 60 universities for employment opportunities with the car rental company.

The campaign took place on “Spotted” Facebook pages, which students normally use as a dating platform to track down someone they saw, but did not have an opportunity to meet. The posts are anonymous and describe when and where they “spotted” the person.

Sixt used the same technique and described the type of employee they are looking for to fill vacant positions. Interested students could click on a link that would direct them to Sixt’s career page.

The company received many applications and Sixt said the campaign increased its visibility as an attractive employer to students.

Sixt reached out to universities that focus on economical and tourism studies and business management.

In order to maintain the novelty of the campaign, Sixt said it does not plan to repeat it.


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