Auto Rental News
MenuMENU
SearchSEARCH

Uber Incentivizes Drivers to Switch to Electric Vehicles

The San Francisco-based ride-hailing group launched the EV Champions Initiative yesterday in Austin, Los Angeles, Montreal, Seattle, San Francisco, San Diego, and Sacramento, Calif.

June 20, 2018
Uber Incentivizes Drivers to Switch to Electric Vehicles

In partnership with the University of California, Davis Institute of Transportation Studies, Association des Véhicules Électricques du Québec, Sacramento Municipal Utility District, among other industry players, the pilot will increase access to EV education and resources for Uber drivers.

Photo via Max Pixel.

2 min to read


In an effort to increase the number of electrified vehicles in its service network, Uber is piloting a program to deliver at least 5 million EV rides over the next year and create monetary incentives for EV drivers.

The San Francisco-based ride-hailing group launched the EV Champions initiative yesterday in Austin, Los Angeles, Montreal, Seattle, San Francisco, San Diego, and Sacramento, Calif.

Ad Loading...

In partnership with the University of California, Davis Institute of Transportation Studies, Association des Véhicules Électriques du Québec, Sacramento Municipal Utility District, among other industry players, the initative seeks to increase access to EV education and resources for Uber drivers.

“EV Champions brings together two of today’s transportation revolutions: clean electric vehicles and shared-use mobility,” Giovanni Circella, director of the 3 Revolutions Future Mobility Program at the UC Davis Institute of Transportation Studies, said in a statement. “We look forward to partnering with Uber to evaluate how the initiative can improve consumer understanding and adoption of EVs.”

In a blog post, Uber said that it is working to help further educate drivers about the numerous state and city programs available for those who drive EVs, in addition to the widely-known federal programs. In some cities, drivers will receive monetary incentives from Uber to operate EVs on its network.

Additionally, Uber is partnering with Veloz, a nonprofit that works for with both public and private groups the adoption of EVs, to help California drivers who are interested in switching over; In Quebec, EV drivers who use the Uber app will receive free membership in AVEQ, which includes opportunities for reduced insurance premiums.

Uber noted the challenges drivers face with EVs, mainly “range anxiety” — or the worry about a vehicle running out of charge before reaching its destination. To combat, Uber will be releasing an in-app feature that will alert drivers if a trip is going to be 30 minutes or longer before they pick up a rider.

Ad Loading...

“Consumers’ lack of awareness about EVs is often a barrier to adopting more electric transportation,” Uber’s statement said. “That’s why we’re working to make every EV ride requested through our platform a remarkable experience. From now on, any rider in the United States or Montreal, Canada matched with a driver-partner in an EV will receive an in-app notification.”

The EV Champions initiative is being built off existing pilot programs in Pittsburg and Portland, Ore.


Related: Uber to Require EV, Hybrid Vehicles in London by 2020

More Rental Operations

A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
Ad Loading...
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...