Hertz and the Florida Everblades have entered into a naming-rights agreement, renaming the home of the Everblades hockey team to “Hertz Arena.”
The agreement entails updating the facility’s interior and exterior with the Hertz logo and other branded signage, further strengthening Hertz’s commitment to Southwest Florida and Estero, where the company is headquartered.
“Establishing strong roots in Southwest Florida has been very important to us since relocating our world headquarters to Estero in 2015,” Hertz President and CEO Kathryn Marinello said in a statement. “So many of our employees and customers live, work, and travel here. We’re proud to call Estero our home and committed to making a positive impact in the community, which includes this exciting new partnership with the Everblades and the many special events thousands of people will enjoy at Hertz Arena.”
In addition to serving as the home of the Florida Everblades ECHL AA Premier Hockey League team for the past 20 years, the approximately 7,000-seat arena hosts hundreds of concerts, entertainment, and sporting events each year.