Avis today announced that it has renewed its multi-year agreement with Maple Leaf Sports & Entertainment to continue its designation as the official vehicle rental partner of the Toronto Maple Leafs and Toronto FC. Under the agreement, the mobility brand will have the opportunity to promote its products and services to millions of sports fans and visitors of Scotiabank Arena and BMO Field.
Program elements include arena signage, camera-visible signage during games, events, in-market advertising, and promotional opportunities.
“Maple Leaf Sports & Entertainment has been a great partner and has allowed us to engage customers, drive rentals and generate new business opportunities,” Beth Kinerk, senior vice president of sales for Avis Budget Group, said in a statement. “We’re excited to renew our agreement with them and build upon our customer engagement efforts in Canada.”