Related: MoreRentalCars.com Partners with Environmental Defense Fund
Europcar to Impose Environmental Contribution Fee to All Rental Transactions
As the leading player of the car rental industry in Europe, with a fleet of more than 350,000 vehicles, Europcar believes that reducing its environmental impact is a collective responsibility.

The Group fleet structure is already “CO2 light” (average vehicle renewal cycle: 9.2 months, average CO2 emission level: 115.9 g/km), but is convinced that — with the support of customers — it can reduce this environmental impact even more.
Photo via Depositphotos.
Come Jan. 1, Europcar Mobility Group is implementing an environmental contribution fee which will be applied to all rental car transactions, for all drivers. It will be based on CO2 emissions levels taxation, hence depending on vehicle category and country legislation.
On Sept. 1 of this year, the Worldwide Harmonized Light Vehicle Test Procedure (WLTP), a new global procedure to measure vehicles emissions, replaced the current New European Driving Cycle, which had been in use since the 1990s.
It was created following the “Dieselgate,” in order to better reflect CO2 emissions with a realistic vehicle usage, in a context of rapidly growing consciousness that they have reached an unsustainable level for the planet.
As the leading player of the car rental industry in Europe, with a fleet of more than 350,000 vehicles, Europcar believes that reducing its environmental impact is a collective responsibility: no only the responsibility of the company, but also the responsibility of all the drivers it serves.
The environmental contribution will help Europcar sustain its fleet mix optimization program, involving all of its brands (with a progressive roll out beginning with Europcar and Buchbinder: France and Germany in January and the U.K. on April 1), so as to constantly keep CO2, as well as particles emissions to the lowest possible levels, basing this fleet mix on the latest and cleanest motorizations provided by manufacturers.
The Group fleet structure is already “CO2 light” (average vehicle renewal cycle: 9.2 months, average CO2 emission level: 115.9 g/km), but is convinced that — with the support of customers — it can reduce this environmental impact even more.
More Green Fleet

Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
Survey: New Tech Tools, Sharper Pricing Plans, and Focused Service Can Improve Rental Car Industry
ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?
Read More →
Green Motion Adds South Korea to Its Asian Service Region
The first Green Motion locations in South Korea are scheduled to open in key travel hubs during the coming months, including Seoul, Jeju, and Busan International Airports.
Read More →
Federal Highway Administration Halts EV Charger Funding, Delaying National Expansion Plans
The FHWA has rescinded funding for the NEVI Formula Program, delaying nationwide EV expansion as policies undergo federal review.
Read More →
Operator Outlook: EVs Slow to Charm Rental Car Industry
2025 ARN Fact Book: Electric vehicles still must prove their reliability and worth in a fleet sector that puts rolling metal on the ground 24/7 for a demanding customer base.
Read More →
Green Motion Opens Franchise in Germany’s Most Populous State
The rental car outlet brings its hybrid and electric vehicles and sustainable approach to business to one of Europe’s most economically powerful regions.
Read More →
U.S. EV Sales Push to Record 1.3 Million in 2024
Domestic sales of EVs benefitted from strong incentives from the automakers, excellent lease deals, and federal and state incentive programs.
Read More →
Electric Vehicles Still Destined to Succeed
2025 ARN Fact Book ACRA Column: The technology, lower costs, and energy improvements of future electric vehicles will make them too good to turn down. Rental fleets should prepare now.
Read More →
4 Global Trends in Carsharing for 2025
Despite operational challenges and questions, the global car-sharing market continues growing and will likely double during the next decade.
Read More →
Green Motion Appoints Master Franchise for New Zealand
The provider of green vehicles expands its sustainable car rental options further into the APAC region.
Read More →
