Auto Rental News
MenuMENU
SearchSEARCH

International Car Rental Show Announces 2019 Agenda

Under the theme “Own the Fleet, Own the Future,” this year’s ICRS will delve into new revenue opportunities while giving attendees the tools to improve their operations today.

January 28, 2019
International Car Rental Show Announces 2019 Agenda

The 2019 ICRS will give attendees a broad range of educational seminars, networking opportunities, and exhibit hall interaction.

Photo by Steve Reed.

3 min to read


The 2019 International Car Rental Show (ICRS) season has started! ICRS has posted the 2019 agenda and will regularly post updates and highlights leading up to the event.

With the theme “Own the Fleet, Own the Future,” the 2019 ICRS will give attendees a broad range of educational seminars, networking opportunities, and exhibit hall interaction.

Ad Loading...

“In various educational sessions, we’re excited to give attendees insights into how car rental operators can leverage their core competencies as fleet owners and managers in an exciting future,” said Chris Brown, conference chair and executive editor of Auto Rental News. “At the same time, we’ll deliver on our primary mission to give attendees the tools they need to operate their car rental businesses today.”

Among the educational highlights, the keynote address, “The Connected Rental Car and the New Data Economy,” will be a panel discussion that uncovers how the auto rental industry will capitalize on the coming data explosion.

The American Car Rental Association (ACRA) will deliver a critical seminar to help management and frontline staff to identify the signs of violent behavior to avoid a large-scale extremist disaster.  

Prior to the Sunday evening kickoff cocktail reception, ICRS brings back a seminar for the investment community. Market analyst John Healy, together with Chris Brown and car rental pricing consultant Christy Morris, will give their insider views on the headwinds and tailwinds driving the industry.

In an ICRS first, the exhibit hall will feature Innovations Theater — mini seminars on the show floor around a theme, product, or service.

Photo by Steve Reed.

ICRS welcomes for the first time Jonathan Smoke, chief economist at Cox Automotive, who will analyze the big-picture automotive trends affecting car rental.

Ad Loading...

Under the theme of “Own the Fleet, Own the Future,” attendees will hear the inside story of deploying a fully on-demand, mobile car rental fleet from the operator who started such a company. Other seminars will examine new business opportunities such as subscription models for car rental, supplying peer-to-peer platforms, and understanding how fleet owners can integrate with new mobility services.

In the area of improving revenues and operational excellence, seminar topics will cover battle-tested profit-making ideas, how to interpret and serve evolving customer bases, identifying the top qualities of elite sales agents, understanding changes in rental car laws, and a workbook on insurance replacement rentals.

Operators serving commercial airports can’t miss “Airport Negotiations - an Operator's Forum,” which will give them tools to use during contract renewals, which have become increasingly contentious.

The Tuesday morning breakfast keynote features a panel of car rental experts from around the world. The panel will educate attendees on the challenges and opportunities in emerging markets and explain the new business models that could be adopted by the mature markets.

Photo by Steve Reed.

The closing keynote features Matthew Daus, former chairman of the New York City Taxi & Limousine Commission (TLC). Daus will share his stories from the frontlines of the eruption of Uber in New York and how car rental can handle similar disruption.

Ad Loading...

Latin American attendees will once again have their own block of seminars presented in Spanish.

In an ICRS first, the exhibit hall will feature Innovations Theater — mini seminars on the show floor around a theme, product, or service.

The 2019 International Car Rental Show convenes April 14-16 at Paris Hotel, Las Vegas.

More Rental Operations

a laptop shows different connectivity paths for car rental supply
Rental Operations•October 23, 2026

Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars

As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.

Read More →
thumbnail of title and photo of Joel Price and Chris Brown
Rental Operations•by Chris Brown•October 20, 2026

How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?

With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.

Read More →
thumbnail what does it take to succeed in b2b rentals
Rental Operations•by Chris Brown•October 12, 2026

What Does It Take to Succeed in B2B Rentals?

The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.

Read More →
Ad Loading...
Photo of Ana Laborde and world map
Rental Operations•by Chris Brown•October 12, 2026

NPR Builds on International Partnerships to Grow Rental Bookings

With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.

Read More →
Rental car agent shows woman her choice of rental car
Rental Operations•by Chris Brown•October 7, 2026

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study

While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.

Read More →
an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
Ad Loading...
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
Ad Loading...
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...