Australia’s car subscription service Carly signed a deal with Korean automotive giant Hyundai, which will see new and used vehicles available for customers on a flexible basis nationwide via the Hyundai dealer network.
Hyundai is the first manufacturer to support a vehicle subscription service in Australia across multiple models in its new vehicle range. The Hyundai dealer network is the first to deliver a subscription service to enable customers to subscribe to use Hyundai vehicles.
Carly is the first manufacturer-led subscription service to enable the Hyundai dealer network to earn subscription revenue from vehicles whilst retaining long term ownership and eventual resale opportunities.
As part of the partnership, Hyundai will fund, and Carly will manage, a digital marketing campaign to promote the availability of subscription vehicles from Hyundai dealers.
Rather than just selling vehicles to enable others to generate subscription revenues, under this partnership with Carly, dealers will retain ownership of the vehicles, benefiting from a recurring revenue stream, an ongoing relationship with customers and secure quality used car stock for eventual resale. Carly will provide the technology platform to facilitate and manage the subscription relationships between Hyundai Dealers and vehicle subscribers, enabling Carly to run a capital light business model.
Carly will also develop a Hyundai mini-site to showcase the Hyundai vehicles available for subscription and will utilize geo-location functionality to display the vehicles available at dealers located in closest proximity to the subscriber.