Auto Rental News
MenuMENU
SearchSEARCH

Carly Signs Auto Group To Subscription Service

Booran Motor Group manages 14 dealerships in the Greater Melbourne area and offers range of top brands including Hyundai, Holden, Volkswagen, and Kia. 

January 15, 2020
Carly Signs Auto Group To Subscription Service

Carly’s offering will enable dealers to generate a new revenue stream while providing its customers with a flexible and affordable car solution. 

Photo via Carly.

2 min to read


Carly has joined forces with one of Victoria’s leading automotive groups, The Booran Motor Group, to offer potential car buyers vehicles for subscription via an online option that will be added to dealers’ websites. 

The Carly Car Subscription Solution, developed by Carly and I-Motor — one of Australia’s leading providers of websites and digital marketing services to automotive dealers — allows consumers to sign up to a Carly subscription via a "subscribe" button that will be added to vehicles listed on Booran Motor Group Dealer websites. 

Ad Loading...

Booran Motor Group manages 14 dealerships in the Greater Melbourne area and offers range of top brands including Hyundai, Holden, Volkswagen, and Kia. 

I-Motor will also offer the Carly Car Subscription Solution to its portfolio of clients. I-Motor manages over 700 websites on behalf of dealers, which display over 50,000 vehicles and attract more than 50 million page impressions per month. Carly and I-Motor will jointly promote the Car Subscription Solution to existing Carly dealers and other automotive dealers in Australia. 

Carly’s offering will enable dealers to generate a new revenue stream while providing its customers with a flexible and affordable car solution. 

The Car Subscription Solution leverages web traffic already landing on dealer websites, so no additional marketing spend is required, providing an integrated and low-cost method of acquiring subscription customers. 

This latest partnership with The Booran Motor Group follows recent signings by Carly with fleet managers, automotive manufacturers and dealers, including SG Fleet, Hyundai, and Suttons Motor Group.

More Rental Operations

Back view of a remote driver in front of a screen delivering a car to a location.

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030

A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.

Read More →
green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Ad Loading...
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Ad Loading...
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Ad Loading...
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...