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Amy Hercher

Former Senior Editor

Amy is a former senior editor with Bobit Business Media's AutoGroup.

Articles•by Amy Hercher•November 13, 2013

Hertz Re-Enters Value Brand Segment with Firefly

After divesting its Advantage Rent A Car brand last year, Hertz is returning to the "deep-value" leisure rental market by expanding its Firefly brand to travelers at select U.S. airports.

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Articles•by Amy Hercher•November 13, 2013

Ziad Khoury: Salespeople Aren't Born; You Can Develop Them

As Frontline Performance Group celebrates its 20th anniversary in car rental, Founder and President Ziad Khoury shares his thoughts on the car rental industry and his company's place in it.

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Articles•by Amy Hercher•September 11, 2013

Hertz Redesigns, Rethinks the Car Rental Experience

The Hertz location at the San Diego Airport replaces the rental counter with a kiosk.

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