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Amy Hercher

Former Senior Editor

Amy is a former senior editor with Bobit Business Media's AutoGroup.

ArticlesCover Storyby Amy HercherNovember 6, 2015

Going Mobile: Tips to Embrace Today's Technology

When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.

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Articlesby Amy HercherSeptember 8, 2015

Thriving in a Niche Rental Market

This former corporate car rental employee turned entrepreneur took a plunge into renting recreational trailers. Four years later, his company is listed on Expedia and has grown to 36 trailers.

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Articlesby Amy HercherSeptember 8, 2015

Tom Webb to Keynote Auto Rental Summit

The two-day conference features Manheim's chief economist, the return of the Fleet Jam Session, a seminar by Facebook and a Manheim auction visit.

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Articlesby Amy HercherSeptember 8, 2015

How Recalls Affect Small Rental Companies

Due to the recent Takata air bag recall, this small franchise owner has been forced to ground his convertibles immediately, resulting in a loss of revenue and vehicle depreciation.

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Newsby Amy HercherJuly 28, 2015

Fleet Jam Session Returns to Auto Rental Summit

Three-hour workshop to feature fleet planning strategies, auction best practices, new lending opportunities and an insider’s look at repurchase programs.

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Articlesby Amy HercherJuly 23, 2015

How Lenders Can Help Rental Fleets

Four car rental operators share their stories of finding lenders, how they strengthened these relationships, and how lines of credit have helped their businesses expand.

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Articlesby Amy HercherJuly 23, 2015

Technology Redefines Vehicle Damage Tracking

A photo or video-based platform can capture the whole vehicle during the check-in and checkout process, helping rental companies identify any new vehicle damage.

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ArticlesCover Storyby Amy HercherMay 7, 2015

How Rental Companies Stay Engaged on Social Media

Several car rental operators share details on what has helped them interact and stay connected with social media users.

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Articlesby Amy HercherMay 7, 2015

Avoiding Social Media Mistakes

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.

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Articlesby Amy HercherMay 7, 2015

Which Social Media Channels Best Fit Your Company?

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.

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