Amy is a former senior editor with Bobit Business Media's AutoGroup.

Amy Hercher
Former Senior Editor

Former Senior Editor
Amy is a former senior editor with Bobit Business Media's AutoGroup.

When developing a mobile strategy, it's important for all rental car companies — even independents — to first create a mobile-enabled website and then consider whether a mobile app is a good fit.
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This former corporate car rental employee turned entrepreneur took a plunge into renting recreational trailers. Four years later, his company is listed on Expedia and has grown to 36 trailers.
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The two-day conference features Manheim's chief economist, the return of the Fleet Jam Session, a seminar by Facebook and a Manheim auction visit.
Read More →Due to the recent Takata air bag recall, this small franchise owner has been forced to ground his convertibles immediately, resulting in a loss of revenue and vehicle depreciation.
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Three-hour workshop to feature fleet planning strategies, auction best practices, new lending opportunities and an insider’s look at repurchase programs.
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Four car rental operators share their stories of finding lenders, how they strengthened these relationships, and how lines of credit have helped their businesses expand.
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A photo or video-based platform can capture the whole vehicle during the check-in and checkout process, helping rental companies identify any new vehicle damage.
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Several car rental operators share details on what has helped them interact and stay connected with social media users.
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When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.
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With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.
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