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Amy Hercher

Former Senior Editor

Amy is a former senior editor with Bobit Business Media's AutoGroup.

Newsby Amy HercherApril 15, 2015

David Purinton Wins Russell Bruno Award

David Purinton, owner and president of PurCo Fleet Services Inc., received this year's Russell Bruno Award for outstanding service to the auto rental industry.

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Articlesby Amy HercherMarch 13, 2015

Carsharing: Overview of the Independent Market

By finding a specific niche in their respective markets, these independent carsharing companies are surviving against the big guys in the expanding carsharing market.

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Articlesby Amy HercherMarch 13, 2015

Super Bowl Increases Rates, Business for Local Rental Companies

With 100,000 people visiting the Phoenix area for Super Bowl XLIX, local car rental companies share how they prepared for the event and how the game affected their businesses.

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Newsby Amy HercherFebruary 20, 2015

International Car Rental Show Announces “Lightning Rounds”

In a new format, these 15-minute presentations will deliver insight into new products and services, best practices and new trends benefiting the car rental process.

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Articlesby Amy HercherJanuary 13, 2015

Redesigned Economy Location Ups Customer Experience

Recently updating its facility, Orlando Airport's Economy Rent A Car location now features a customized coffee shop serving more than your regular cup of Joe.

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Articlesby Amy HercherJanuary 13, 2015

Car Rental Industry Rocks Third-Annual Auto Rental Summit

Gathering at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., this year's "Be a Rock Star" Summit included a Fleet Jam Session and an Opening Act Rock Star Party, as well as multiple seminars and networking opportunities for car rental operators.

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ArticlesCover Storyby Amy HercherNovember 17, 2014

Operators Share Successful Marketing Campaigns

Eleven car rental operators provide details on marketing ideas that have helped them stand out in their local markets.

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Articlesby Amy HercherNovember 17, 2014

Car Sharing, Car Rental Coverge

The overall car-sharing fleet in the U.S. grew 42% last year, while traditional car rental companies now represent 72% of car-sharing memberships, according to a recent study.

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Newsby Amy HercherNovember 12, 2014

Executive Van Rentals Wins Renter Rated Award

At this year’s Auto Rental Summit, Executive Van Rentals won the Renter Rated Award from CarRentalExpress.com for the highest review score. Runners-up included Black & White Car Rental, Airport Rent-A-Car and Zoom Rent-A-Car.

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Newsby Amy HercherNovember 12, 2014

Auto Rental News Presents 2014 Professional of the Year Awards

During Tuesday’s awards ceremony at the 2014 Auto Rental Summit in Hollywood, Fla., four car rental employees were honored as Professional of the Year Award winners. Demonstrating outstanding customer service, these four winners were chosen from three car rental business categories (franchise, corporate and independent).

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