November 2012

Cover Story

The Daily Deal Complex: Will Groupon and LivingSocial Work For Your Operations?

In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?


What Are Challenges to Green Rental Cars?

Photo by Vincent Taroc. MPG Car Rental in Venice, Calif. was launched in 2011 as an all-green...

While carving a niche through eco-friendly car rentals, these companies face numerous challenges, such as higher initial costs and keeping rates competitive to worrying about fluctuating fuel prices and competition from the majors.