Average Rental Car Days Booked on Priceline.com Increases
The average amount of rental car days booked using the opaque travel website was seven days for the third quarter of 2011 — a 36% increase year-over-year.
Priceline.com Inc. announced its third quarter results for 2011 on Nov. 7 and highlighted each travel service purchased by consumers. Gross travel bookings for the company experienced an overall increase of 56.2% over a year ago at $6.3 billion, with 2011 Q3 revenues at $1.5 billion.
The company’s international operations contributed third quarter revenues of $953 million, in which global rental cars days went up 36% year-over-year, according to Jeffrey Boyd, president and CEO of Priceline.
The average rental car length for 2011 third quarter was seven days, up from 6.6 days last quarter, from 5.1 days compared to Q3 of 2010 and up from 2.6 rental days in 2009 third quarter. Average hotel days have also lengthened.
More Rental Operations
Southwest Airlines Selects CarTrawler For Its Car Rental Booking Platform
The platform is designed to allow customers to compare and book rental vehicles more easily during the travel booking process.
Read More →
Cross-Pressures, Evolving Trends Drive 2026 Rental Car Industry
A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
Read More →
Government Affairs Executive Wins Leading Rental Car Industry Award
Robert Muhs started in the car rental industry with Avis Budget Group two years before the first International Car Rental Show.
Read More →
Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech
Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.
Read More →
NextPass Expands Toll Payment Service to Highway In Toronto
Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.
Read More →
Zubie, PurCo Integrate Rental Damage Detection With Telematics
The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.
Read More →
U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026
LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.
Read More →
Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services
The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.
Read More →
Why Car Rental Can No Longer Run On Workarounds
The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.
Read More →