Avis, Budget 4th Quarter Rental Volume Up
NEW YORK -- Both Avis and Budget saw increases in rental day volume during 2004's fourth quarter -- 3% and 18%, respectively. But price reductions to compete with rental brands serving leisure t...
NEW YORK -- Both Avis and Budget saw increases in rental day volume during 2004's fourth quarter -- 3% and 18%, respectively. But price reductions to compete with rental brands serving leisure travelers offset those gains somewhat, Cendant Corp. reported in its quarterly report.
Moreover, Cendant noted in the report, higher industry fleet levels, spurred by greater manufacturer incentives, also contributed to lower pricing. Avis' pricing dipped 2% while Budget's fell 8%.
Avis and Budget are part of Cendant Car Rental Group.
Avis' total revenue for the fourth quarter was $640.5 million, compared to $627 million in 2003's fourth quarter. Avis sold 13.73 million rental days, compared to 13.27 million in 2003's fourth quarter.
Avis' daily dollar average was $41.17, compared to $42.08 during the same period in 2003. The average length of rental for the quarter was 3.55 days, compared to 3.53 days in 2003's fourth quarter.
Budget's fourth-quarter car revenue totaled $420.3 million, compared to $378.54 million in 2003's fourth quarter. Truck rental revenue totaled $125.35 million, compared to $110.34 million during the same period the previous year. Budget sold 7.16 million rental days, compared to 6 million in 2003's fourth quarter. The daily dollar average was $34.72, compared to $37.66 in 2003's fourth quarter. The average length of rental was 4.03 days, compared to 3.98 days a year earlier.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
