California Attorney General and Fox Rent A Car Reach Settlement
Fox has agreed to pay restitution and fines stemming from unfair business practices in regards to GPS tracking and improper sales of insurance.
Fox Rent A Car and the California Attorney General’s office have settled a complaint initiated by San Mateo County and the State of California. In the complaint, Fox Rent A Car was accused of unfair business practices, and in the course of business, using GPS tracking units in their rental fleet. Fox has agreed to pay limited restitution and fines.
Eligible for restitution will be patrons whose movements were tracked by a global positioning system (GPS) device and who had to pay a surcharge for violating Fox’s restriction on traveling outside California, Arizona and Nevada. Civil Code section 1671 prohibits assessment of such “liquidated damages penalties.” In this case, the surcharge violated the statute because it had no connection to any damages allegedly caused by a driver’s violation of the travel restriction, according to the Attorney General.
The $700,000-plus settlement also requires the defendants to reimburse former customers who were forced to purchase insurance, according to the California Attorney General’s office. Civil Code section 1936(n) prohibits rental companies from requiring customers to buy insurance or similar products.
Further, former customers may receive compensation for charges for alleged vehicle damage that Fox did not tell consumers about until months after they returned rentals.
The use of GPS and other electronic tracking devices in rental cars is restricted under Assembly Bill 2840 that took effect January 1, 2005. The law permits the devices to be used only for specific purposes, such as tracking down lost or stolen vehicles and bars use of the devices to track renters’ movements or to assess penalties arising from renters’ use of the vehicle.
According to a statement made by Fox, the company used the GPS devices for a period of six months in 2004, prior to a 2005 law that placed restrictions on the use of GPS devices in California.
Mark Mittleman, Fox’s attorney said, “The matter was resolved in order to move on and end the litigation.”
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
