Daily Rental Fees in Kansas City to Also Apply to Hourly Rentals
In Kansas City, Mo., the city council revised a car rental fee ordinance to include hourly auto rentals — or car sharing — in the $4 fee, which will be broken down to 17 cents per hour.
In trying to include the emerging hourly car rental businesses and offerings, the Kansas City Council of Missouri had to repeal and rewrite its rental car license fee ordinance to include hourly rental services as well.
Since taking effect on Sept. 4, after the council unanimously approved it, the revised ordinance outlines that the $4 daily rental fee passed in 2004 by Kansas City voters will now also apply to hourly rentals — also known as car sharing — but at a different rate.
The city council broke up the $4 over a 24-hour period, making the hourly rental fee 17 cents per hour or 50 cents for the total period of the rental, whichever is greater. “When the arena fee on car rentals was first established, the business model for hourly car rentals was not available in Kansas City,” states the Ordinance Fact Sheet, citing the disproportionate cost if the $4 were applied directly to the hourly car rental business model.
The revised ordinance on the $4 and hourly fee does not affect the existing fee based on annual gross receipts. The daily and hourly fee revenue from the rental agencies is paid quarterly to the city’s commissioner of revenue.
More Rental Operations

Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
