Auto Rental News
MenuMENU
SearchSEARCH

DTG Acquires 16 Thrifty Franchise Locations

TULSA, OKLAHOMA -- Dollar Thrifty Automotive Group (DTG) today announced the acquisition of the Thrifty Car Rental franchise operations in Atlanta, Houston and Ontario, Calif. These acquisitions...

by Staff
July 29, 2003
2 min to read


TULSA, OKLAHOMA -- Dollar Thrifty Automotive Group (DTG) today announced the acquisition of the Thrifty Car Rental franchise operations in Atlanta, Houston and Ontario, Calif. These acquisitions, consistent with DTG's corporate growth strategy, add 16 locations and approximately 3,500 vehicles to DTG's corporate operations.

"These acquisitions confirm DTG's continuing success in executing an aggressive internal growth strategy which includes operating larger U.S. locations corporately," said Gary L. Paxton, DTG president and COO for corporate operations. "Our purchases of key franchise operations, along with the opening of greenfield locations, have now added approximately 6,500 vehicles to our fleet since the beginning of 2003."

Ad Loading...

With these additions, DTG's corporate locations now operate a fleet of 74,000 vehicles at 202 locations in the U.S.

"The acquisitions and opening of greenfield locations allow us to grow DTG's revenue despite the ongoing difficult conditions in the travel industry," Paxton said.

This year, DTG has also acquired the Thrifty franchise operations in Hawaii and Manchester, N.H. Moreover, the company opened greenfield locations in Charlotte, N.C.; Milwaukee, Wis.; Daytona Beach, Fla.; and Tucson, Ariz.

"Our accretive franchise acquisition efforts will continue and we expect to announce additional transactions in the near future," Paxton said.

Acquisition of the Thrifty Atlanta franchise, effective August 1, includes in-terminal operations at Hartsfield Airport, the third largest U.S. airport car rental market. Also included are company-operated locations in College Park, Marietta and Atlanta, and four agency locations in Norcross, Decatur, Lawrenceville and Tucker, Ga.

Ad Loading...

Also effective August 1, DTG will acquire the Thrifty Ontario, Calif., operation located off-airport at the Ontario International Airport.

The Houston Thrifty acquisition, which becomes effective Sept. 15, adds seven locations in the Houston area to DTG's corporate operations, including in-terminal locations at Houston's Intercontinental and Hobby airports. Other locations include the Galleria, Medical Center, Southwest, West, and North Loop sections of Houston.

Paxton said transition of the 16 locations from franchise to corporate operations will be virtually invisible to Thrifty's customers.


More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...