Europcar grew to become the fifth largest car rental company in the world, though without a direct presence in the U.S. That changed in 2019 when Europcar Mobility Group acquired Fox Rent A Car.

With a foothold now in the U.S. and as the economy rebounds, where does Europcar see the growth opportunities in the world’s largest car rental market?

Jose Blanco, Europcar Mobility Group’s chief sales officer and Mike Jaberi, Fox Rent a Car’s managing director, will answer this question when they deliver the opening keynote at the 2022 International Car Rental Show (ICRS) on April 25.

In “Preparing for the New Mobility Landscape,” Blanco and Jaberi will outline Europcar’s plans for growth in the U.S. and how Europcar’s portfolio of brands is engaging in the broader mobility spectrum in the U.S. and worldwide.

“We’re delighted that Jose and Mike are bringing Europcar’s insights and perspective to the ICRS stage,” said Chris Brown, conference chair and executive editor of Auto Rental News.

“Their message comes at an important crossroads for the industry,” Brown continued. “Coming out of the unprecedented disruption of the last two years, it’s incumbent upon car rental companies of all sizes to understand the changing dynamics of travel and what they must do to thrive in this new paradigm. They’ll get to hear forward-thinking directives from a worldwide leader in mobility.”

The International Car Rental Show, the only event specifically serving the global car rental market, convenes in person on April 22-24 at Paris Las Vegas.