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Hertz Expands Satellite Radio Availability

NEW YORK -- The Hertz Corp. announced plans to expand the availability of Sirius satellite radio service in the rental company's fleet. Hertz will begin offering complimentary Sirius satellite ...

by Staff
July 16, 2004
1 min to read


NEW YORK -- The Hertz Corp. announced plans to expand the availability of Sirius satellite radio service in the rental company's fleet.

Hertz will begin offering complimentary Sirius satellite radio this month, along with the NeverLost navigation system, in the Lincoln LS and Navigator within the Prestige vehicle category. Later this year, Hertz will expand complimentary Sirius service into the other Prestige vehicle lines, as factory-installed radios become available in Volvo, Jaguar, and Range Rover vehicles that also have NeverLost installed.

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"We are very excited to announce this expansion of our program with Hertz," said Doug Wilsterman, senior vice president of automotive OEM for Sirius. "Based on the success of this program, thousands of additional Hertz customers at 53 airport locations around the country will be able to experience the over 120 channels of commercial-free music, news, weather, traffic, information, entertainment and sports programming, including live broadcasts of NFL games, that Sirius offers."

"We've had very positive customer feedback since our nationwide Sirius launch early last year," said Brian Kennedy, executive vice president of sales and marketing for Hertz.

Customers renting vehicles in the Prestige line will receive complimentary satellite radio and in-car navigation, while those renting vehicles in the Luxury line will receive complimentary satellite radio.




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