Auto Rental News
MenuMENU
SearchSEARCH

Hertz Expands Satellite Radio Availability

NEW YORK -- The Hertz Corp. announced plans to expand the availability of Sirius satellite radio service in the rental company's fleet. Hertz will begin offering complimentary Sirius satellite ...

by Staff
July 16, 2004
1 min to read


NEW YORK -- The Hertz Corp. announced plans to expand the availability of Sirius satellite radio service in the rental company's fleet.

Hertz will begin offering complimentary Sirius satellite radio this month, along with the NeverLost navigation system, in the Lincoln LS and Navigator within the Prestige vehicle category. Later this year, Hertz will expand complimentary Sirius service into the other Prestige vehicle lines, as factory-installed radios become available in Volvo, Jaguar, and Range Rover vehicles that also have NeverLost installed.

Ad Loading...

"We are very excited to announce this expansion of our program with Hertz," said Doug Wilsterman, senior vice president of automotive OEM for Sirius. "Based on the success of this program, thousands of additional Hertz customers at 53 airport locations around the country will be able to experience the over 120 channels of commercial-free music, news, weather, traffic, information, entertainment and sports programming, including live broadcasts of NFL games, that Sirius offers."

"We've had very positive customer feedback since our nationwide Sirius launch early last year," said Brian Kennedy, executive vice president of sales and marketing for Hertz.

Customers renting vehicles in the Prestige line will receive complimentary satellite radio and in-car navigation, while those renting vehicles in the Luxury line will receive complimentary satellite radio.




More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...