Hyundai Partners with Enterprise to Offer Hydrogen-Powered Tucson
Planned for spring 2014, Hyundai will work with Enterprise Rent-A-Car to allow interested consumers to evaluate the new hydrogen-powered Tucson Fuel Cell.
Hyundai is partnering with Enterprise Rent-A-Car to make its new hydrogen-powered Tucson Fuel Cell available to consumers at select locations in the Los Angeles/Orange County region.
This partnership will allow interested consumers to evaluate the Tucson Fuel Cell with rental availability planned for spring 2014.
“Hydrogen-powered fuel cell electric vehicles represent the next generation of zero-emission vehicle technology, so we’re thrilled to be a leader in offering the mass-produced, federally certified Tucson Fuel Cell to retail customers,” said John Krafcik, president and chief executive officer, Hyundai Motor America. “The superior range and fast-fill refueling speed of our Tucson Fuel Cell vehicle contrast with the lower range and slow-charge characteristics of competing battery electric vehicles. We think fuel cell technology will increase the adoption rate of zero-emission vehicles, and we’ll all share the environmental benefits.”
According to University of California, Irvine’s “Advanced Power and Energy Program’s 2013 study,” the hydrogen fuel cell provides lower total well-to-wheel emissions than a battery electric vehicle.
According to Hyundai, its Tucson Fuel Cell has an estimated driving range up to 300 miles, is capable of full refueling in under 10 minutes (like gasoline) and has zero greenhouse-gas emissions (it emits only water vapor).
The Tucson Fuel Cell begins mass production for the U.S. market in February 2014 at the Ulsan, Korea assembly plant, which also manufactures the Tucson gasoline-powered CUV, says Hyundai.
More Green Fleet

Green Motion Expands Its African Presence with Mozambique Launch
This new rental car outlet reflects the growing demand for reliable transportation and the emphasis on sustainable travel across the continent.
Read More →
Survey: New Tech Tools, Sharper Pricing Plans, and Focused Service Can Improve Rental Car Industry
ICRS 2025: What are key trends, challenges, and opportunities confronting rental car operators this year?
Read More →
Green Motion Adds South Korea to Its Asian Service Region
The first Green Motion locations in South Korea are scheduled to open in key travel hubs during the coming months, including Seoul, Jeju, and Busan International Airports.
Read More →
Federal Highway Administration Halts EV Charger Funding, Delaying National Expansion Plans
The FHWA has rescinded funding for the NEVI Formula Program, delaying nationwide EV expansion as policies undergo federal review.
Read More →
Operator Outlook: EVs Slow to Charm Rental Car Industry
2025 ARN Fact Book: Electric vehicles still must prove their reliability and worth in a fleet sector that puts rolling metal on the ground 24/7 for a demanding customer base.
Read More →
Green Motion Opens Franchise in Germany’s Most Populous State
The rental car outlet brings its hybrid and electric vehicles and sustainable approach to business to one of Europe’s most economically powerful regions.
Read More →
U.S. EV Sales Push to Record 1.3 Million in 2024
Domestic sales of EVs benefitted from strong incentives from the automakers, excellent lease deals, and federal and state incentive programs.
Read More →
Electric Vehicles Still Destined to Succeed
2025 ARN Fact Book ACRA Column: The technology, lower costs, and energy improvements of future electric vehicles will make them too good to turn down. Rental fleets should prepare now.
Read More →
4 Global Trends in Carsharing for 2025
Despite operational challenges and questions, the global car-sharing market continues growing and will likely double during the next decade.
Read More →
Green Motion Appoints Master Franchise for New Zealand
The provider of green vehicles expands its sustainable car rental options further into the APAC region.
Read More →
