Auto Rental News
MenuMENU
SearchSEARCH

New Vehicle Supply Spikes, Affordability Surges

Inventory levels reach the highest point since June 2020 while the number of buyers who can afford a new vehicle is the best since June 2021.

New Vehicle Supply Spikes, Affordability Surges

Many domestic makes had the highest inventory. Brands with the lowest supply were Asian imports.

Source: Cox Automotive

3 min to read


February opened with 80 days of new-vehicle supply across the industry, the highest since June 2020, according to Cox Automotive’s analysis of vAuto Available Inventory data released Feb. 15.

At the start of February, the total U.S. supply of available unsold new vehicles was 2.61 million units. That is 870,000 units – or 50% – above a year ago. Inventory was down from 2.66 million at the start of January.

Ad Loading...

Day’s supply at the start of January hit 80, up 38% from the same time a year ago. The last time days’ supply crossed the 80-days mark was June 1, 2020, when it was 83 days’ supply.

The Cox Automotive days’ supply is based on the daily retail sales rate for the most recent 30-day period, which ended Feb. 5. Sales during that period ran 9% ahead of a year ago. For the full month of January, new-vehicle sales decreased to a 15 million seasonally adjusted annual rate (SAAR), the lowest sales pace since last March due partly to harsh winter weather that disrupted sales in what is typically the lightest sale volume month of the year.

Domestic Automakers Have Highest Inventory Levels

Many domestic makes had the highest inventory. Dodge had the highest of any make by a wide margin, followed by Chrysler, Lincoln and Ram. Brands with the lowest supply were Asian imports. Toyota had the lowest at 36 days of supply, followed by Honda, Lexus and Mazda. Cadillac was at the low end as well.

Of the top-selling 30 models, the ones with the lowest inventory were mostly Toyota and Honda models. The new Toyota Grand Highlander had the lowest, followed by the Ford Maverick, which comes standard as a hybrid. The new Chevrolet Trax was also at the low end.

At the other end of the spectrum, pickup trucks, led by the Ram 1500, and SUVs, led by the Ford Bronco Sport, had the highest inventory.

Ad Loading...

The average new-vehicle listing price opened February at $47,142, down 1% from a year ago. The average listing price rose throughout December 2023 and started January high, but prices began declining in the second week of January and have been dropping by almost 1% a week.

The U.S. new-vehicle average transaction price in January was $47,401, down nearly 4% from a year ago and down almost 3% from December 2023, according to Kelley Blue Book. (The month of December, when luxury vehicle sales typically surge, often sees a jump in average transaction prices.) Discounts and incentives in January averaged 5.7% of ATP, up from 5.5% in December and nearly 100% higher than a year ago.

New Vehicle List and Transaction Prices Dip

Trends in new-vehicle affordability factors moved in support of consumers in January, leading to better affordability compared to December and much improvement year over year, according to the Cox Automotive/Moody’s Analytics Vehicle Affordability Index.

“Just as new-vehicle affordability improved in January to its best level in over two years, access to auto credit moved in the other direction,” said Cox Automotive chief economist Jonathan Smoke in a news release. “Income growth continued while both the average new-vehicle price and the average interest rate declined making new vehicles more affordable. However, we saw credit access to auto credit decline to its lowest level since August 2020.”

The typical payment declined 3.2%, and the number of median weeks of income needed to purchase the average new vehicle declined to 37.5 weeks from an upwardly revised 38.8 weeks in December. The January number of weeks was the lowest since August 2021.

Originally posted on Automotive Fleet

More Fleet Acquisition

Map of the U.S. highlighting participating DriveItAway dealerships behind three fleet vehicles.

DriveItAway Transitions To OTCID, Expands To 40 U.S. Markets

The dual milestone propels the company toward its goals of accessing longer-term capital markets and deploying a national platform.

Read More →
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
Green and black bar graphs showing YOY shifts in February fleet sales.
Fleet Acquisitionby Martin RomjueMarch 5, 2026

Rental Fleet Sales Slow In February Ending A Strong Streak

Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales

Read More →
Ad Loading...
Intro page to video featuring Bill Wallschlaeger and Martin Romjue
Rental Operationsby Martin RomjueMarch 3, 2026

How It's Still Possible To Run An Electric Rental Fleet

This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?

Read More →
Rental cars lined up in front of an Avis-Budget storefront outlet.
Rental Operationsby News/Media ReleaseFebruary 20, 2026

Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down

Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.

Read More →
Green and black bar graphs show the rise in fleet sales from January 2025 to January 2026.
Fleet Acquisitionby Martin RomjueFebruary 4, 2026

Rental Fleet Sales Shoot Ahead From The Starting Line

Rental car operations continued their 2025 reputation as the top driver of fleet sales.

Read More →
Ad Loading...
8-photo collage of city skylines where DriveItAway is expanding.
Rental Softwareby News/Media ReleaseJanuary 30, 2026

DriveItAway, Free2move Expand To Eight More U.S. Cities

As of the end of January, the platform now operates its flexible lease and vehicle subscription services in 21 major U.S. markets.

Read More →
An orange and purple bar graph shows average rental car prices and mileage levels from October 2024 to October 2025.
RemarketingJanuary 16, 2026

2025 Rental Vehicle Remarketing Summary And Outlook

The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.

Read More →
AuctionNet summary table of Dec. 25 auction vehicle sales with three columns.
Fleet Acquisitionby News/Media ReleaseJanuary 13, 2026

Auctions Record Highest Vehicle Sales Since 2019

2025 figures show a steady recovery in wholesale vehicle activity this decade.

Read More →
Ad Loading...
A December fleet sales chart with green and black bar graphs across the three core fleet segments.
Fleet Acquisitionby Martin RomjueJanuary 6, 2026

Strong Rental Car Sales Propel Overall Rise In 2025 Fleet Sales

More than half of all fleet vehicles sold last year were rental cars.

Read More →
Ad Loading...