Auto Rental News
MenuMENU
SearchSEARCH

DriveItAway, Free2move Expand To Eight More U.S. Cities

As of the end of January, the platform now operates its flexible lease and vehicle subscription services in 21 major U.S. markets.

8-photo collage of city skylines where DriveItAway is expanding.

DriveItAway’s flexible lease/subscription service, designed to remove traditional barriers such as down payments, minimum credit thresholds, and long-term contractual lock-ins, will launch in these markets.

Credit: DriveItAway Holdings

2 min to read


DriveItAway Holdings, a digital mobility platform that arranges flexible lease-to-own and subscription-to-ownership options through franchised dealers, has opened operations in eight urban U.S. markets, bringing its national footprint to 21 metro regions in just over 12 months.

This expansion follows the company’s December rollout of nine new cities and is driven by the national deployment of its co-branded mobility platform, Free2move Powered by DriveItAway, developed in partnership with Free2move.

Ad Loading...

Free2move is Stellantis' global mobility subsidiary. 

The partnership provides wide-scale infrastructure, dealer integration, fleet alignment, and operating cost improvements, enabling rapid, measured national growth. The platform connects users with new vehicles.

DriveItAway’s flexible lease/subscription service, designed to remove traditional barriers such as down payments, minimum credit thresholds, and long-term contractual lock-ins, will launch in the following markets:

  • Dallas

  • Houston

  • San Antonio

  • Austin

  • Phoenix

  • Nashville

  • Seattle

  • Portland

This rollout draws on industrial-scale SaaS (software-as-a-service) infrastructure to automate the friction between dealer inventory feeds and consumer demand for immediate vehicle access.

Ad Loading...

The offering is supported by DriveItAway’s proprietary architecture, telematics-driven risk management, and dealer-integrated operating platform, allowing customers to access transportation immediately while building routes toward ownership.

The January expansion applies standardized unit economics across diverse US markets.

“We are not building a pilot program, we are building national mobility infrastructure,” said John F. Possumato, founder and CEO of DriveItAway Holdings, in a Jan. 26 news release. “Transportation affordability, access to credit, and consumer mobility flexibility are now structural market problems and require national solutions. With Free2move and our growing network of franchised dealers, DriveItAway is rolling out coast-to-coast to position us as the category leader in flexible lease and subscription-to-ownership mobility.”

DriveItAway expects to expand into more U.S. markets throughout 2026, driven by dealer participation, regional demand, and the faster adoption of flexible mobility models.

More Rental Software

A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Photos of RentalMatics and Rently executives with company logos.
Rental Softwareby News/Media ReleaseApril 10, 2026

RentalMatics, Rently Combine Platforms To Link Fleet Data With Rental Car Operations

The integration aims to simplify processes by reducing the need to switch between systems and widen access to fleet information.

Read More →
Title page of video with photos of host and guest.
Rental Operationsby Martin RomjueApril 9, 2026

How AI Reforms Rental Pricing And Rates

AI can go further in defining rental pricing as an intelligent process that sets the right rates and right times. [VIDEO]

Read More →
Ad Loading...
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
A collage of a plane across a global map and driver of a rental car in a scenic landscape
Rental OperationsApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

Read More →
A collage of a plane across a global map and driver of a rental car in a scenic landscape
Rental OperationsApril 1, 2026

Making Connections: More Options Diversify Travel Plans

As a growing number of itineraries now feature segments with multiple transportation providers, car rental serves as a core mobility link in travel journeys.

Read More →
Ad Loading...
Title page with photos of Sanchit Garg and Martin Romjue
Rental Operationsby Martin RomjueMarch 16, 2026

Global Rental Car Demand, AI & Pricing

A CEO who specializes in AI technology brings his global perspective and previews his upcoming session at the International Car Rental Show. [VIDEO]

Read More →
Ad Loading...