Rental Tax for Transit Funding Gets Push in Palm Beach County
PALM BEACH CO., Fla. -- After years of failed efforts by South Florida's mass transit agency to win legislative approval for a tax on car owners, the Palm Beach County Commission has endorsed the Regional Transportation Authority's latest idea to charge a daily $2.50 surcharge on rental cars, according to a newspaper report from the South Florida Sun-Sentinel.
PALM BEACH CO., Fla. -- After years of failed efforts by South Florida's mass transit agency to win legislative approval for a tax on car owners, the Palm Beach County Commission has endorsed the Regional Transportation Authority's latest idea to charge a daily $2.50 surcharge on rental cars, according to a newspaper report from the South Florida Sun-Sentinel.
The commissioners are unanimously supporting the RTA’s latest plan, they believe that most of the money would come from tourists rather than their constituents. Commissioner Jeff Koons, also the RTA chairman, told the newspaper that the rental tax would likely generate $50 million a year. The RTA could use that revenue to attract federal matching money for South Florida mass-transit projects.
If the plan goes through, and the RTA secures its own source of money, commissioners in Palm Beach, Broward and Miami-Dade counties could also each stop paying $4.9 million annually to the RTA out of their budgets.
Even with the promised cash break on the table, the RTA had not been able to convince the Palm Beach County commissioners to support other tax ideas to this point, according to the report. Other failed proposals included a $15 annual increase in the cost of license tags, a 2 cents-per-gallon increase in the gasoline tax and a fee of about $100 on the sale of each new and used car.
State Rep. Carl Domino, chairman of the county legislative delegation, told the Sun-Sentinel that he thinks there's a "high probability" the RTA could win approval for a rental-car surcharge, especially if it contains a provision requiring voter approval in a referendum.
Domino was a major opponent of past RTA tax increase proposals that didn't include a referendum requirement. He opposed the idea of higher tax increases without voter approval. County commissioners and the transit agency haven't liked referendum requirements, figuring voters wouldn't approve higher taxes.
More Rental Operations

What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
