Auto Rental News
MenuMENU
SearchSEARCH

Reports Say Labor Day Travel Up Over Last Year

Enterprise Rent-A-Car is reporting a 25% increase in advance neighborhood bookings, while a AAA Travel report projects that 85% of holiday travelers will go by car.

by Staff
August 22, 2012
3 min to read


— By Joanne Tucker

According to the AAA/IHS Global Insight 2012 Labor Day Holiday Travel Forecast, 33 million Americans will travel 50 miles or more over the Labor Day holiday weekend — a 2.9% increase compared to 2011.

AAA said in the Aug. 21 report that the total number of this year’s travelers is expected to reach “a new post-recession high,” and is the third increase in holiday travel this year. This year’s Labor Day period is from Thursday, Aug. 30 to Monday, Sept. 3.

Ad Loading...

Automobile and Car Rental Holiday Travel

Approximately 28.2 million people, or 85% of travelers, will take their vacation by automobile — a 3.1% increase over the 27.3 million people in 2011, according to AAA. The report also states that weekend daily car rental rates will average $39, a 10% decrease over last year.

Enterprise Rent-A-Car reported Aug. 20 that its advance neighborhood rental car reservation numbers for the holiday are on average at 25% above last year.

According to Steve Short, vice president of Enterprise Rent-A-Car, this increase is consistent with the company’s prior-year increases for the holiday.

“It’s also noteworthy that weekend summer rental numbers in comparison to 2011 are up, which demonstrates that people are choosing to rent a car in their neighborhood for weekend and holiday travel needs, despite the down economy,” Short said. “Cost savings, convenience and lack of wear-and-tear on their own vehicles seem to be at the heart of this continued growth.”

Impact of Gas Prices

Despite the fact that AAA surveys have shown how gasoline prices are critical to household budgets, 66% of intended travelers said that for this Labor Day their household finances would not negatively impact their holiday traveling. AAA said that overall, “gas prices are not expected to have a major impact on Labor Day holiday weekend travel.”

Ad Loading...

For those intended travelers in the AAA report that said their finances could impact their trip, 21% said they would “economize in other areas,” 9% plan to travel a shorter distance and 4% said they will travel through alternative transportation.

The report found that the average distance traveled during the holiday weekend is projected at 626 miles — up slightly from 2012’s average of 608 miles. However, 54% of travelers will be taking trips between 100 and 400 round-trip miles.

In addition, the median spending of is expected to be $749 — an increase of less than $50 over last year.

Travel for the Year

Amongst the weekend holiday travel reports, in looking at travel for the year, the U.S. Department of Commerce’s International Trade Administration reported on Aug. 21 that “the U.S. travel and tourism industry is on pace for another record-setting year,” and that international visitors could spend more than $169 billion in the U.S. before the year is out.


Related news: To see Auto Rental News' latest report on average car rental rates across the U.S., click here to read: "Auto Rental News Rate Survey: Summer Rates Disappoint."


More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...