Auto Rental News
MenuMENU
SearchSEARCH

Reports Say Labor Day Travel Up Over Last Year

Enterprise Rent-A-Car is reporting a 25% increase in advance neighborhood bookings, while a AAA Travel report projects that 85% of holiday travelers will go by car.

by Staff
August 22, 2012
3 min to read


— By Joanne Tucker

According to the AAA/IHS Global Insight 2012 Labor Day Holiday Travel Forecast, 33 million Americans will travel 50 miles or more over the Labor Day holiday weekend — a 2.9% increase compared to 2011.

AAA said in the Aug. 21 report that the total number of this year’s travelers is expected to reach “a new post-recession high,” and is the third increase in holiday travel this year. This year’s Labor Day period is from Thursday, Aug. 30 to Monday, Sept. 3.

Ad Loading...

Automobile and Car Rental Holiday Travel

Approximately 28.2 million people, or 85% of travelers, will take their vacation by automobile — a 3.1% increase over the 27.3 million people in 2011, according to AAA. The report also states that weekend daily car rental rates will average $39, a 10% decrease over last year.

Enterprise Rent-A-Car reported Aug. 20 that its advance neighborhood rental car reservation numbers for the holiday are on average at 25% above last year.

According to Steve Short, vice president of Enterprise Rent-A-Car, this increase is consistent with the company’s prior-year increases for the holiday.

“It’s also noteworthy that weekend summer rental numbers in comparison to 2011 are up, which demonstrates that people are choosing to rent a car in their neighborhood for weekend and holiday travel needs, despite the down economy,” Short said. “Cost savings, convenience and lack of wear-and-tear on their own vehicles seem to be at the heart of this continued growth.”

Impact of Gas Prices

Despite the fact that AAA surveys have shown how gasoline prices are critical to household budgets, 66% of intended travelers said that for this Labor Day their household finances would not negatively impact their holiday traveling. AAA said that overall, “gas prices are not expected to have a major impact on Labor Day holiday weekend travel.”

Ad Loading...

For those intended travelers in the AAA report that said their finances could impact their trip, 21% said they would “economize in other areas,” 9% plan to travel a shorter distance and 4% said they will travel through alternative transportation.

The report found that the average distance traveled during the holiday weekend is projected at 626 miles — up slightly from 2012’s average of 608 miles. However, 54% of travelers will be taking trips between 100 and 400 round-trip miles.

In addition, the median spending of is expected to be $749 — an increase of less than $50 over last year.

Travel for the Year

Amongst the weekend holiday travel reports, in looking at travel for the year, the U.S. Department of Commerce’s International Trade Administration reported on Aug. 21 that “the U.S. travel and tourism industry is on pace for another record-setting year,” and that international visitors could spend more than $169 billion in the U.S. before the year is out.


Related news: To see Auto Rental News' latest report on average car rental rates across the U.S., click here to read: "Auto Rental News Rate Survey: Summer Rates Disappoint."


More Rental Operations

an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...