Auto Rental News
MenuMENU
SearchSEARCH

Seasonal Storms Trigger Shifts in Demand

In 2003's second quarter, the sagging economy and military action in Iraq have taken a toll on car rental demand. But early this quarter, the weather also played a role in demand -- at least in...

by Staff
June 6, 2003
2 min to read



In 2003's second quarter, the sagging economy and military action in Iraq have taken a toll on car rental demand. But early this quarter, the weather also played a role in demand -- at least in some regions.

In April and May, the Midwest and parts of the South and Southwest suffered through a barrage of storms -- many highly destructive, some even deadly. For some operators, storms brought car rental demand to an abrupt halt as customers canceled travel plans. But for others, the perilous weather conditions sent utilization rates soaring as local customers clamored for replacement cars.

Ad Loading...

In a single week in May, for example, tornadoes killed 42 people in Missouri, Tennessee, Kansas and Illinois. A tornado that ripped through the Oklahoma City area destroyed more than 300 houses and businesses.

"The demand was greatly affected," said Chris Goad, rental manager at Cheep Car & Truck Rental in Oklahoma City. "The major car rental companies couldn’t keep up with demand and so a lot of their overflow trickled down to us. And we're more or less cash rentals."

Rent-A-Wreck in Joplin, Mo., also saw demand swell after stormy weather.

"Everything was rented out during the couple weeks after the big tornado last month," said owner Dave Roragen. "Some people did have to be turned away, though, because we simply couldn’t accommodate them. Most of the rental car agencies in town were dealing with the same situation."

However, some operators who normally target business and leisure travelers saw demand dip.

Ad Loading...

"We primarily rent to corporate travelers," said Kenny Demarest, manager of Economy Rates Rent-A-Car in Arlington, Texas. "And when we have bad weather, of course, there isn’t much travel."

To make matters worse, half of the company's 120-car fleet suffered damage during the storm.

"In my 14 years here, this has been the second time that our fleet has been damaged to this extent," Demarest said. "But business picked itself up when people came back as the weather started to clear."


More Rental Operations

50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Rental Length Declines Slightly in Q1 2026, Enterprise Reports

LOR overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Photo of CEO Krešimir Dobrilović against a gray modernist crooked-tile mural display.

Carwiz Opens Car Rental Service In Panama

A Carwiz partner in Puerto Rico is taking on the Panama franchise with operations in the nation's largest airport.

Read More →
A world map with Flexways logo and new locations headline.

Flexways Opens 10 Locations Among Franchise, Affiliate Rental Networks

The integrated business model combines each operator’s local expertise with international standards to boost sales.

Read More →
Ad Loading...
Photo of a suitcase, passport, and smartphone.

Traveler Customer Satisfaction Up This Year Data Study Shows

The study looks at customer analytics to size up performance in car rentals, rideshare, airlines, lodging, and OTAs.

Read More →
Ad Loading...