Travelclick, provider of revenue-generating solutions for hoteliers, announced that the company has acquired Rubicon, a provider of competitive market intelligence to the travel and hospitality industry.  

Tim Hart, former CEO of Rubicon, will become executive vice president and head of Travelclick's Business Intelligence division and will report to Larry Kutscher, CEO of Travelclick.

"The combination of Travelclick and Rubicon enables us to do more for our hospitality clients, helping them to make better, more informed decisions," according to Larry Kutscher, CEO of Travelclick.  "By bringing together Rubicon's strong relationships with major hotel chains and Travelclick's established property-level relationships, we have created a unique and powerful offering. With Rubicon and its professionals as part of the Travelclick team, we are positioned for rapid growth and to serve our customers better than ever before."

"Travelclick has similar values and a strong business and technology platform with many of its products available as software-as-a-service (SaaS)," according to Hart.  "By leveraging Travelclick's strong SaaS technology we will be able to better serve individual hotels with a more flexible platform and provide greater local resources to our hotel chain customers."

Kutscher added that Hart will lead the combined Travelclick business intelligence team to roll out new products and services.  "For the Demand Position product in particular, there is an opportunity for a broader range of hotels to contribute data, due to Travelclick's deep relationships with independent hotels," Kutscher said. "[The] acquisition is a win-win for both Rubicon and Travelclick's clients - better data, better technology and best-in-class service."