Auto Rental News
MenuMENU
SearchSEARCH

U.S. Auto Sales Up in October Despite UAW Strike

While the UAW strike has slowed output at auto factories nationwide, the fallout has not fully hit consumers in dealer showrooms.

U.S. Auto Sales Up in October Despite UAW Strike

Vehicle inventory is holding up so far during the UAW strike, with enough product arriving at dealerships to meet demand.

File photo: Bobit

3 min to read


Amid economic and political uncertainty throughout October, new-vehicle sales remain remarkably stable, according to a forecast by Cox Automotive released Oct. 25.

New-vehicle sales volume in the U.S. is expected to rise nearly 4% compared to October 2022, a market that was in the early stages of recovery from severe product shortages.

Ad Loading...

The October seasonally adjusted annual rate (SAAR), or sales pace, is expected to finish near 15.8 million, up 1.1 million from last year’s pace and a slight gain over last month’s 15.7 million level. The sales strength continues to stand out, given the current economic climate and the fact average new-vehicle auto loans are flirting with 10%.

However, some of these sales gains and good news can be attributed to seasonal adjustments, as October has one less selling day than October 2022 and last month.

“Though there are many headwinds in the market today, new-vehicle sales continue to show gains over last year’s supply-constrained market," said Charlie Chesbrough, senior economist at Cox Automotive, in a news release. " Concerns about high interest rates, a potential economic recession, and the ongoing UAW strike are all likely holding back some potential vehicle buyers. However, there are still enough individuals and businesses with the need and ability to buy vehicles, which has helped sustain the sales recovery.”

Estimates from vAuto in mid-October suggest industry-wide, new-vehicle inventory in the U.S. was at 2.3 million units, up from 2.1 million in mid-September, when the strike began, and well above the estimate of 1.5 million for mid-October 2022.

Graphic: Cox Automotive

New-Vehicle Inventory Levels Grow

A key driver of new-vehicle sales strength has been growing inventory levels across the industry. Despite the ongoing UAW strike slowing production across the major Detroit-based automakers, estimates from vAuto in mid-October suggest industry-wide, new-vehicle inventory in the U.S. was at 2.3 million units, up from 2.1 million in mid-September, when the strike began, and well above the estimate of 1.5 million for mid-October 2022. Days’ supply in mid-October reached 62, the highest point since the spring of 2021. A year ago, days’ supply was at 48.

Toyota and Honda continue to show the lowest measure of days’ supply, at under 23 days. Of the Detroit brands, where production is being hurt by the UAW strike, Chevrolet and Cadillac had the tightest supply in mid-October, both below the industry average of 62. Ford had 90 days’ supply in the same timeframe, while Lincoln and the core Stellantis brands had inventory levels well above 100 days’ supply.

Ad Loading...

“While the UAW strike is certainly slowing down production at select assembly plants across the U.S., the impact has not yet fully materialized for consumers in the showroom," Chesbrough said. "Compared to this point last year, industry inventory levels are much higher, which is helping support — to this point at least — relatively healthy new-vehicle sales.”

All percentages are based on raw volume, not daily selling rate. There were 25 selling days in October 2023, one less than September and one less than October 2022.

Originally posted on Vehicle Remarketing

More Fleet Acquisition

A green and black bar graph chart comparing April 2025 v. 2026 sales into commercial, rental, and government fleets.
Fleet Acquisitionby Martin RomjueMay 5, 2026

Monthly Rental Fleet Sales Dip Again As YTD Numbers Flatten

Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.

Read More →
Map of the U.S. highlighting participating DriveItAway dealerships behind three fleet vehicles.

DriveItAway Transitions To OTCID, Expands To 40 U.S. Markets

The dual milestone propels the company toward its goals of accessing longer-term capital markets and deploying a national platform.

Read More →
Green and black bar graphs show YOY fleet sales comparisons among rental, commercial, and government sectors.
Fleet Acquisitionby Martin RomjueApril 3, 2026

Rental Fleet Sales Stay Ahead In Q1 Despite Monthly Dip

Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.

Read More →
Ad Loading...
Green and black bar graphs showing YOY shifts in February fleet sales.
Fleet Acquisitionby Martin RomjueMarch 5, 2026

Rental Fleet Sales Slow In February Ending A Strong Streak

Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales

Read More →
Intro page to video featuring Bill Wallschlaeger and Martin Romjue
Rental Operationsby Martin RomjueMarch 3, 2026

How It's Still Possible To Run An Electric Rental Fleet

This Season 2 / Episode 4 of Auto Rental News’ Industry Newsmakers series broaches a difficult subject in car rental: How do you make EVs succeed?

Read More →
Rental cars lined up in front of an Avis-Budget storefront outlet.
Rental Operationsby News/Media ReleaseFebruary 20, 2026

Avis Budget Group Reports Near $1 Billion Loss Tied To 2025 EV Fleet Write-Down

Following Hertz, the company is the second global car rental conglomerate to sustain sizable losses due to lower customer demand and usage of electric rental cars.

Read More →
Ad Loading...
Green and black bar graphs show the rise in fleet sales from January 2025 to January 2026.
Fleet Acquisitionby Martin RomjueFebruary 4, 2026

Rental Fleet Sales Shoot Ahead From The Starting Line

Rental car operations continued their 2025 reputation as the top driver of fleet sales.

Read More →
8-photo collage of city skylines where DriveItAway is expanding.
Rental Softwareby News/Media ReleaseJanuary 30, 2026

DriveItAway, Free2move Expand To Eight More U.S. Cities

As of the end of January, the platform now operates its flexible lease and vehicle subscription services in 21 major U.S. markets.

Read More →
An orange and purple bar graph shows average rental car prices and mileage levels from October 2024 to October 2025.
RemarketingJanuary 16, 2026

2025 Rental Vehicle Remarketing Summary And Outlook

The year brought modest and flatter results across wholesale values, total off-rental supply, and rental risk units.

Read More →
Ad Loading...
AuctionNet summary table of Dec. 25 auction vehicle sales with three columns.
Fleet Acquisitionby News/Media ReleaseJanuary 13, 2026

Auctions Record Highest Vehicle Sales Since 2019

2025 figures show a steady recovery in wholesale vehicle activity this decade.

Read More →
Ad Loading...