
The company's Italian expansion continues with a new presence at Firenze Santa Maria Novella train station.
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The operator is now offering rental services at the Milano Linate airport and Firenze airport.
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Surprice Car Rentals is now in operation in both Venice and Pisa.
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The partnership with Italian taxi provider itTaxi will provide on-demand ride-hailing via the Sixt app.
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Hertz argued that New Jersey's consumer fraud laws only pertain to U.S. rentals.
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Initially launching at the Rome Fiumicino and Milan Malpensa airports this summer, Smile Rent allows its customers to access their rental vehicles via their phones, completely bypassing the rental desk.
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Based on a vintage Fiat 500, adapted to become a playful, eco-friendly convertible, the custom-built Spiaggina features a rear-wheel drive electric retro-fitted motor, hand-woven seats in natural rope, and heritage bodywork, with matching rims completing the high-end finish.
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The new service, starting in Italy, allows Hertz customers to choose between three sizes of car — small, medium, or large.
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Rolling out first in Italy at Milan’s Malpensa airport and Rome’s Roma Fiumicino, customers can exit their plane and go straight to the parking lot, where a Sixt representative will hand them the keys to their rental vehicle.
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