Hertz has unveiled My Hertz Weekend, a flexible new monthly car subscription service which gives customers access to a car every weekend.

The new service, starting in Italy, allows Hertz customers to choose between three sizes of car — small, medium, or large — knowing that they can use a vehicle in the selected category every weekend of the month.

Customers can currently subscribe to My Hertz Weekend in either Milan, Turin, or Bologna, giving them access to their chosen size of car — with unlimited mileage and a free additional driver included.

To use the service, subscribers choose a Hertz pick-up point from a list of participating locations across the city in which they subscribe. This then becomes their “base” Hertz location where the car will be available at their disposal — without having to confirm use on a specific weekend.  

My Hertz Weekend gives subscribers flexible collection times, with the ability to pick up their chosen size of car between 2 p.m. on Thursday and 6 p.m. on Sunday, returning it by noon on the following Monday at the same Hertz outlet chosen as their “base.”

Prices start from 195 euros ($219) per month.