Hertz Launches Weekend Subscription Service in Europe
The new service, starting in Italy, allows Hertz customers to choose between three sizes of car — small, medium, or large.
Subscribers to My Hertz Weekend in Milan choose a Hertz pick-up point from a list of participating locations.
Photo via Depositphotos.
Hertz has unveiled My Hertz Weekend, a flexible new monthly car subscription service which gives customers access to a car every weekend.
The new service, starting in Italy, allows Hertz customers to choose between three sizes of car — small, medium, or large — knowing that they can use a vehicle in the selected category every weekend of the month.
Customers can currently subscribe to My Hertz Weekend in either Milan, Turin, or Bologna, giving them access to their chosen size of car — with unlimited mileage and a free additional driver included.
To use the service, subscribers choose a Hertz pick-up point from a list of participating locations across the city in which they subscribe. This then becomes their “base” Hertz location where the car will be available at their disposal — without having to confirm use on a specific weekend.
My Hertz Weekend gives subscribers flexible collection times, with the ability to pick up their chosen size of car between 2 p.m. on Thursday and 6 p.m. on Sunday, returning it by noon on the following Monday at the same Hertz outlet chosen as their “base.”
Prices start from 195 euros ($219) per month.
More Rental Operations
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →
Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental
Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)
Read More →
U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%
Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.
Read More →
Sixt Revenue Tops $2.4 Billion in First Half of 2026
Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.
Read More →
In Memoriam: Bobby Klyce, Avis Licensee Legend
The longtime Birmingham Avis operator and 2018 Auto Rental News Impact Award recipient was remembered as an advocate for independent licensees and the broader car rental industry.
Read More →
How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →