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With Lyft Premier, riders will be matched with a more luxurious vehicle such as a BMW 5 Series, Audi A6, or Cadillac Escalade. Premier is now available in Los Angeles, the Bay Area, and New York City.
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Police believe that a Scottish gang has set up fake companies to agree to rent high-end vehicles which are never returned. One rental business lost 200,000 pounds worth of luxury vehicles.
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Renting a fleet of ultra-luxury sedans, SUVs, and $200,000 sports cars requires plenty of working capital, extra attention to customer service, and a healthy appetite for risk.
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