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The Rate Concierge service provides increased profitability by applying on-the-spot revenue strategy adjustments.
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Compared to May of last year, car rental rates in the U.S. dropped by almost $2 on average in the six major cities included in the survey. Rates last month were also down compared to April 2012.
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Average rate quotes at six major locations in April increased in the second and third weeks but fell back below $40 in the fourth week.
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There is a very large difference in car rental rates between cities, with rates in Paris (CDG) almost twice those in Dublin (DUB) and London (LHR) over the nine-month period.
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A look at individual cities shows that Miami accounted for virtually all the fluctuation.
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Rates climbed steadily through January, reaching $47.76 on Jan. 27. February rates remained at January levels, finishing the month with an average of $45.36.
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Auto rental rates in all six airports in our rate survey trended upward from late December through January, from a 22% increase at LAX to a 107% increase at MIA.
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Among the six cities in the rate analysis that Auto Rental News publishes monthly with the help of the The Tennant Group, Miami saw a huge spike in early- to mid-December auto rental rates.
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Rates, which showed a normal seasonal decline in October, are an average of aggregator/OTA rates for all vendors present in six cities: Miami, Boston, Orlando, Houston, Seattle and Los Angeles.
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With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News will conduct weekly auto rental rate surveys for six major cities and will publish the findings in our e-newsletter the first Wednesday of each month.
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