Auto Rental Rate Analysis: Miami Hit More than $100 for 2 Weeks
Among the six cities in the rate analysis that Auto Rental News publishes monthly with the help of the The Tennant Group, Miami saw a huge spike in early- to mid-December auto rental rates.

These tables and graph show the average of all base rate quotes per day for an ICAR at the six airports shown for arrivals 15 to 21 days ahead of the date of the survey, for 2 and 7 day rentals. If the arrival date is a Friday or Saturday, the two-day rate will be a weekend rate, otherwise it will be a regular rate.
With the help of Michael Meyer of Rate-Highway Inc. and Jim Tennant of The Tennant Group, Auto Rental News publishes monthly auto rental rate surveys for six major cities: Boston, Miami, Chicago, Houston, Seattle and Los Angeles. The rates are based on weekly surveys.
Analysis and commentary provided by Jim Tennant of The Tennant Group. This survey is dated Jan. 10.

The December 6 City Average rates were down less than 2% and the individual cities were relatively stable as well, but like the person who drowned in a river that averaged one foot deep, we need to look under the surface for a complete picture.
The 12/2 and 12/9 pulls — for rentals 2 to 3 weeks out — for Miami had rates at more than $100 per day for two consecutive weeks. The highest city rates that we have seen since we started this rate analysis in May were rates more than $80 per day in Boston for four weeks in late June and July.
This short visit to car rental heaven came back to earth in the 12/16 pull with a Miami rate of $36.83. Chicago and Houston rates were down more than $6 per day and Seattle continued to have the lowest rates of the 6 cities.
More Rental Operations

How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
