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The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
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Pull-ahead demand for rental cars in the second half of 2025 appears to be slowing purchases so far this year.
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Vehicle sales into commercial fleets are outpacing rental car fleet purchases so far this year.
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Commercial fleets posted the most gains, sustaining increases in monthly and year-to-date fleet sales
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Rental car operations continued their 2025 reputation as the top driver of fleet sales.
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More than half of all fleet vehicles sold last year were rental cars.
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The annual look at most-consumed vehicle remarketing content shows what audiences think mattered the most in the mid-decade year.
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Rental fleets again took the monthly spotlight among the three fleet sectors.
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Rental fleets once again keep the momentum as government fleet sales last month showed an upturn for the first time in 2025.
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Car rental companies extended a sales spike from July, while commercial fleets continue modest growth.
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