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A futuristic gray rental car counter with a white recessed background area featuring flat-screen displays, accented by mood lighting.
Auto Rental Focusby Martin RomjueJanuary 7, 2026

Speed Overtakes Car Rental Industry Practices

Technology, data, and digital advances are combining to create a business climate full of information, impatience, and instant results.

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Articlesby Martin RomjueJanuary 20, 2025

Operator Outlook: New Rental Car Fleet Technologies

2025 ARN Fact Book: What do rental fleet operators see as the primary challenges on the tech and digital tools front?

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NewsNovember 4, 2021

Ford and Newlab Announce Startups to Pilot New Electric Vehicle Tech

Five companies were selected by Newlab and Ford to join them in the new Michigan Central facility to help revolutionize electrification and charging infrastructure — including fleet.

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