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Starting with only 11 vehicles in 2006, Todd and Leslie Foss' independent car rental company Grace Bay Car Rentals has grown to approximately 300 vehicles with locations on the islands of Providencials and Grand Turk in Turks and Caicos. The rental company received the Thrifty Franchisee of the Year award in 2013.
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General Manager Jimmy Fitzpatrick talks about how Leisure Car Rental has grown the past seven years and how it competes against the franchises and other independent rental companies in the highly competitive rental market on the island of St. Maarten.
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With only 30 cars, Europcar Mexico started as a franchise of Europcar International in 2003. Ten years later, the company has grown to over 50 cities throughout Mexico.
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Wayne Stewart from Danjor Car Rentals in Montego Bay, Jamaica, talks in this web-exclusive about how the company has had to drop rates to remain competitive and is curtailing plans to expand to Kingston. But, the company remains optimistic that the economy will recover.
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Vaggelis Vernadakis from Europeo Car Rentals in Crete, the largest of the Greek islands, talks in this web-exclusive about how customer retention has become increasingly important in the region’s down economy, and how finding those customers has shifted online.
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Once relying on car rental customers from its ‘long-haul markets’ including the U.S and the U.K., GO Rentals says that with the down economies, the uptick in travelers from Asia — particularly China and India — has been the company’s saving grace along with its Internet marketing efforts.
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Jimena Pardo Diaz, co-founder of Carrot car sharing company in Mexico City, discusses in the web exclusive Q&A how the company has fared since officially launching in June. At 750 registers so far, Carrot has 16 locations with a fleet of 18 vehicles.
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In this web-exclusive Q&A with Dan Mekler, managing director of Redspot Car Rentals of Australia, he discusses the company’s new marketing and trademark partnership with Germany’s Sixt and how Redspot’s ‘Business Club’ loyalty product has been its largest growing program in the company since the club was started in 2005.
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In this web-exclusive Q&A with Mary Njema of Active Car Hire in Nairobi, Kenya, she explains how local rental demand has decreased as more Nairobi residents can afford car ownership. But through tourism and rentals by researchers, non-governmental organizations and the like, Active Car Hire has steadily increased to a fleet of 50 cars since starting in 2006.
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Edgar Ricardo, managing director of Boric Car Rental in Curacao, explains in this web-exclusive Q&A how he started his car rental company by purchasing three vehicles off auction in Miami, and then added vehicles from local dealers one-by-one since starting the company in 2002.
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