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The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.
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A combination of cautious economic behavior, shifts in the rental vehicle market, and technological influences are shaping car rental operator decisions.
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Sojern’s Global Travel Insights Report for Q4 2016 showed that the top destinations both searched and booked included the U.S., Spain, the U.K., Mexico, Italy, Germany, France, and Portugal. For the upcoming spring, Sojern sees high travel in April for the Easter holiday.
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December travel peaks around the world primarily due to holidays celebrated within the month, according to a report by Sojern. Globally, the most popular days that travelers have searched to fly are December 22 and 23.
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For North America, the top five destinations were New York City, Miami, Las Vegas, Los Angeles, and Chicago. When it came to trip duration, 43% of North Americans planned trips for 0 to 3 days during Q2 2016, according to a Sojern report.
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According to Sojern’s Q1 Global Travel Insights Report, the top 10 booked destinations were: Canada, the U.S., Mexico, United Kingdom, France, Spain, Portugal, Germany, Italy, and Switzerland.
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According to Sojern’s Q4 Global Travel Insights Report, the top eight countries most booked for travel include the U.S., Mexico, the U.K., Spain, Italy, France, Germany and Portugal.
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According to Sojern’s Q3 Global Travel Insights Report, 37% of all the quarter’s bookings took place in September. For the upcoming holiday season, top destinations include Bangkok, Madrid, New York and Singapore.
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Compared with the previous two quarters, travelers across studied regions searched for destinations closer to home, according to Sojern's Q2 Travel Insights Report.
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According to Sojern’s Q1 Global Travel Insights Report, the weaker euro is attracting a greater number of travelers to European countries this summer and Cuba continues to rise on U.S. travelers’ list.
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