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In the keynote seminar “Car Rental and the Future of Mobility,” panelists will discuss the changing landscape of transportation and how they could affect the business model of car rental.
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At this year’s Car Rental Show in Las Vegas, keynote speaker Pat Farrell, chief marketing & communications officer for Enterprise Holdings, discussed how car rental businesses need to adapt to innovative technologies and changing customer preferences, according to a press release by Enterprise Holdings.
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Delivering the Tuesday morning breakfast keynote, the noted sports psychologist will guide attendees through his “The Fearless Mind” methodology, designed to increase productivity and profitability.
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