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Studies show the importance of brand strength, which is true in the full-size pickup truck segment where brand loyalty often runs deep and fierce.
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Electric trucks are hitting the market as manufacturers struggle to keep up with consumer enthusiasm and demand, according to a Recurrent study.
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A 20% price increase on its electric pickup truck did not go over well. The company president announces they will return preorder holders back to their original prices.
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Analysis: The turning point in EV adoption will come as we move beyond early adopters and begin to see mainstream America choose EVs. The full-size pickup segment is where this might well happen.
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There is something for everyone in the electric truck segment, from fleet-forward offerings such as the Ford F-150 Lightning and the newly announced Chevrolet Silverado EV to the futuristic Canoo Pickup and Tesla Cybertruck.
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You could say the all-new Maverick’s hybrid engine, unibody frame, and 4.5-foot bed make it a niche truck. But in the post-pandemic era of efficiencies and economics, fleets must apply a Swiss Army knife-like approach to job applications.
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The "Lightning" version of the biggest selling pickup accelerates the push toward fleet electrification.
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Our test of the new F-150 PowerBoost netted an extraordinary 19.2 average mpg with a 1,732-lb. payload and 25.1 mpg without. Adding PowerBoost’s 12,700 lbs. of max towing, is it blasphemy to finally turn our backs on diesel for true work applications?
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Pickup trucks have seen a surge in consumer interest in the aftermath of Hurricane Irma and Harvey, according to Jumpstart Automotive Media.
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Enterprise Truck Rental has opened a new facility in Southern Indiana in the city of New Albany.
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