Managing Director Stéphane Soille will be supported by a country head for each of the three markets, with a strong commercial focus: Christian Øien for Denmark, Kimmo Vainio for Finland, and Bjørn Briskeby for Norway.
The company is looking for local partners to help run a fleet of up to 350 electric vehicles.
After a first successful pilot phase in France, Drive & Share solution is launching in Germany and Denmark, with Europcar Group as a significant investor.
Europcar Group has announced the acquisition of its Danish franchisee. Europcar Denmark has a network of 40 branches across Denmark.
Nissan and AVIS Denmark have signed a deal to create a fleet of Nissan electric vehicles with a new order of 401 Nissan e-NV200 vans and a further 60 units of the 100-percent electric Nissan LEAF.
As part of a mini-lease program, Avis Car Rental has added 400 Nissan LEAFs to its Denmark fleet.
The company said it wanted to honor its franchisees as it looks to expand its network in 2013 with franchise openings planned for Puerto Rico, Singapore, Paraguay, Bolivia, South Korea and Vietnam.