This service is targeting Londoners who do not own a vehicle and are interested in a high-end alternative to current car rental and carsharing services.
Visitors of the London travel fair will find Sixt at Booth CR550 in the International Hub.
The Car Club will provide on-site vehicles for local residents and businesses at the new Barking Riverside London development in East London.
The number of licenses for private-hire drivers in London has almost doubled since the rise of ride-hailing services like Uber and its competitors, from 59,000 in 2009-10 to 114,000 in 2017-18.
Virtuo, which offers new Mercedes A-Class and GLA models starting at 35 pounds ($45.72) a day, will have vehicles available in five locations throughout the city.
A London court granted the license after Uber lawyers said the company had made extensive changes to its reporting and screening policies, as well as management.
Drivy launched with 450 vehicles in London and also operates in France, Germany, Spain, Austria, and Belgium. The service rents both private and business vehicles to customers.
This is the second city launch for ViaVan, following its launch in Amsterdam last month.
A new service offered at London Gatwick Airport will allow travelers to rent out their vehicles while on vacation.
Transport for London didn't renew Uber's license to operate, citing various issues with the ride-hailing service. Uber's license in London expired on Sept. 30.