Alternative View: Reimagining the Car Rental Industry
The New Advantage and Mex Rent A Car Enter Global Partnership
The collaboration will strengthen both companies to deliver global growth and heightened customer service.

The Advantage-MEX partnership includes a new corporate structure to streamline operations and improve the customer experience.
Photo: Advantage/MEX Rent A Car
Advantage Car Rental and MEX Rent A Car partnered to transform both brands through innovative technologies, forward-thinking processes, and novel ways to rent vehicles.
The companies plan to leverage each other's strengths to provide customers with a unique and innovative rental experience that includes modernized technologies, improved rental car access, greater convenience, and excellent service worldwide.
The partnership includes a new corporate structure that will streamline operations to deliver a more efficient and seamless experience to customers. Advantage has appointed a new leadership team with a broad depth of experience to lead the charge. The team, led by CEO Remon Aziz, will focus on driving growth and sustainable success.
“Our new corporate structure will help us better serve our customers and drive our growth as a company,” said Aziz. “We are confident that our new leadership team, along with our dual affiliate engagement with MEX Rent A Car, will help us achieve our goals and provide customers with the best possible rental car experience.”
Javier Garcia, managing director at MEX Rent A Car shares Aziz’s enthusiasm for the new partnership.
“We believe that by combining our strengths and expertise we can provide customers with an unparalleled rental experience and drive growth for both of our companies,” he said.
Both Garcia and Aziz report the companies are committed to providing customers with the best possible rental car experience and are excited about the future of the rental car industry.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
