Hertz Suspends Plan to Issue New Shares
Hertz was advised by the SEC’s Division of Corporation Finance that it intended to review the plan, at which point the plan was suspended.

On June 12, the U.S. Bankruptcy Court for the District of Delaware granted Hertz approval to sell up to $1 billion in stock.
Photo via Atomic Taco/Flickr.
Hertz has suspended its plan to issue up to $500 million in stock shares, according to a Securities and Exchange Commission filing today.
The filing states that Hertz was advised by the SEC’s Division of Corporation Finance on June 15 that it intended to review the prospectus supplement. Earlier in the day, Hertz notified the SEC its intent to sell the shares.
On June 12, the U.S. Bankruptcy Court for the District of Delaware granted Hertz approval to sell up to $1 billion in stock.
“After discussions with the (SEC) staff, sales under the ATM Program were promptly suspended pending further understanding of the nature and timing of the staff’s review.”
"Typically when the SEC issues comments on a proposed offering as Chairman Clayton said, the issuer considers them and makes the necessary changes in the papers filed,” said Thomas Gorman, partner at the international law firm Dorsey Whitney and an expert on SEC enforcement.
“If there is a disagreement then usually there is a discussion and the question is resolved. While the SEC could let the offering go effective if there is no resolution, that would be most unusual. That would not necessarily be the end of the matter however. The Commission could file an enforcement action. I would seriously doubt that Hertz would want to take that risk,” Gorman said in a statement offered to Auto Rental News.
Hertz stock was suspended for several hours on Wednesday but resumed later in the day. Shares closed at $2.03.
More Rental Operations

How Better Cleaning Processes Improve Rental Fleet Efficiency
A consistent approach to vehicle cleaning helps rental operators reduce turnaround delays and return vehicles to service without compromising cleanliness.
Read More →
Clean on Paper: Red Flags in Exotic Car Rental Verification
A suspicious $45,000 Lamborghini booking reveals the strengths and limitations of renter verification, from forged insurance documents to coverage gaps and unauthorized drivers. (Part 2 of 3)
Read More →
Turo and Tesla Take the Next Step Toward Autonomous Car Rentals
The partnership brings Tesla's Full Self-Driving (Supervised) technology into the rental experience, offering a glimpse of how increasingly automated vehicles could change car rental.
Read More →
How Rental Operators Can Navigate Personalized Pricing Rules
As regulators scrutinize the use of customer data in pricing, rental operators need to know whether they can explain why one renter pays more than another.
Read More →
Direct, Broker or Hybrid? How Travel Retailers Source Rental Cars
As travel retailers weigh direct supplier relationships against third-party distribution, rental operators need to understand how those decisions affect their business.
Read More →
How Did This Independent Rental Operator Grow to 170 Vehicles in 4 Years?
With 170 vehicles across three Kentucky locations, Joel Price relies on an overseas team to handle reservations, payments, and after-hours customer service. It's one part of an unconventional approach to growing an independent rental operation.
Read More →
What Does It Take to Succeed in B2B Rentals?
The fundamentals may be familiar to daily car rental operators, but project-based truck rentals put different demands on the fleet and the business.
Read More →
NPR Builds on International Partnerships to Grow Rental Bookings
With Ana Laborde supporting broker development, NPR Auto Group is tailoring distribution strategies, rate packages, and partnerships to grow international reservations across its three brands.
Read More →
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
